BLIZZARD ENTERTAINMENT UNVEILS NERF RIVAL OVERWATCH® D.VA BLASTER AT CHINAJOY IN SHANGHAI
Blizzard and Hasbro to Bring Gear from Overwatch’s Iconic Characters to Life through
NERF RIVAL Brand Blasters
SHANGHAI – August 3, 2018 – Blizzard Entertainment arrived at ChinaJoy, China’s Digital Entertainment Expo & Conference, with a special reveal for fans of Overwatch®
: a sneak peek at theNERF RIVAL OVERWATCH D.VA blaster
. Designed in the style of D.VA
’s signature accessory in Overwatch, the blaster is not only true to the game, but also a fully functional NERF blaster.
Blaster is the second in the series developed in a collaboration between Blizzard Entertainment and the NERF Rival brand to bring iconic Overwatch accessories to life. Fans of the team-based action game will enjoy custom NERF RIVAL rounds with the Overwatch logo that are specifically colored for each blaster. The blaster holds three NERF RIVAL rounds, and blasts at a velocity of up to 80 feet per second. It will come equipped with a spring-action mechanism, a ready indicator, and a safety lock, and it even features D.VA
’s signature bunny charm.
The NERF RIVAL OVERWATCH D.VA
blaster will launch in 2019.
With a player base of 40 million, Overwatch’s wide appeal continues to drive a robust merchandising program with brands like NERF. Blizzard Entertainment first teased
this collaboration on Twitter on May 16; further details were unveiled during a panel discussion at Comic-Con International: San Diego by members of the Overwatch development team, including a look at the first blaster in the series: the NERF RIVAL OVERWATCH REAPER WIGHT EDITION blaster.
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