Monday, February 20, 2017

Nerf News from TFNY: Jazwares Gains Agreement to Make Nerf Tactical Gear & Accessories

Jazwares to Make Nerf Gear and Accessories 
Update: this video has some of the accessories in the background at 5:06.


Jazwares Gears Up for NERF Battles!

SUNRISE, FL – February 16, 2017 – "Jazwares, a leader in the toy and entertainment
marketplace, is thrilled to announce that they will be gearing up the NERF Nation community! In
collaboration with Hasbro, Jazwares is introducing an innovative NERF Toy Adjacency line that
includes targets, tactical gear, storage, and more to take NERF battles to a new level of fun,
competition, and achievement!
From Hasbro, NERF is the leading brand in the blaster category. Since launching in 1969,
NERF has become a staple in every toy store and continues to the dominate the category with
new and unique designs. NERF empowers kids everywhere to feel the rush of fun, social, active
play, and to ultimately achieve the impossible!
Jazwares is excited to collaborate with Hasbro on one of the industry’s most iconic brands,
NERF,” said Laura Zebersky, Jazwares EVP and Chief Commercial Officer. "NERF has
consistently brought products that engage children of all ages and we’re ecstatic to bring our
innovative twist on product design to the NERF line."
Jazwares will offer a wide variety of products to enhance the NERF lifestyle and blaster play.
Products will embody functionality and capacity in a cool trendy fashion. In addition, Jazwares
will also be complimenting the Nerf Sports segment with indoor & outdoor sports and games.
“We’re always listening to fans and consumers to make sure we are providing high quality,
innovative products that enhance the users play experience,” says Michael Ritchie, VP, Global
Brand Marketing, NERF Franchise. “We’re excited to reimagine new ways for fans to engage
with NERF through our latest collaboration with Jazwares.”
NERF Nation! Get ready for new gear, new battles! The Jazwares Nerf Collection coming Fall
2017, at major retailers starting in North American and EMEA."
So, this is now a thing and I found out about it yesterday. Jazwares, action figure company extraordinaire (makers of RWBY toys, Minecraft, and so many more) is going to produce storage accessories and tactical gear for Nerf. Wow. Previously, Perpetual Play Group was making similar items for Nerf, but it looks like that's no longer the case. I was not allowed pictures in the showroom, but the press release is real and verified. As soon as I am allowed pictures, I will most certainly post them to show what is in store (and I liked what I saw).

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